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定價,是直接影響企業獲利的關鍵數字。過去,廠商只需要為產品設定「售價」;現在,廠商可以運...

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定價,是直接影響企業獲利的關鍵數字。過去,廠商只需要為產品設定「售價」;現在,廠商可以運用數據分析,更精細地決定商品的價格,追求最高利潤。

想爭取最大獲利,廠商應該針對產品、通路的特性,測試顧客對每個商品的價格敏感度,據此來調整定價,這就稱為全通路定價(omnichannel pricing)。


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